Art Direction, Branding, Lead Generation Marketing, Social Media Marketing, Web Design/Development

The Carolina Law Group

The Challenge
The Carolina Law Group (CLG) operates in a highly competitive legal market and needed a reliable web team to ensure their online presence remained effective, up-to-date, and engaging over the years. Their goal was to establish a digital platform that not only showcased their expertise but also consistently attracted new leads to grow their client base.
The TWS Solution

TWS developed a high-quality, easy-to-update website tailored to meet CLG’s specific needs. The site features well-organized articles that outline their areas of practice, highlight the expertise of individual attorneys, and integrate regular blog posts authored by the lawyers themselves. This approach positions CLG as a knowledgeable, trustworthy, and approachable legal partner for potential clients.

But a great website alone isn’t enough to stand out in a competitive market. TWG has partnered with CLG for ongoing brand enhancements and online presence enhancements, ensuring they remain fresh, relevant, and appealing. Over the years, these efforts have included periodic website facelifts, logo updates, and coordinating professional photo shoot sessions—all designed to keep CLG’s image polished and professional.

TWS has implemented a comprehensive search marketing plan through Google Ads targeting search terms analogous to their offering. This plan drives visitors to our site and converts them to leads through phone, contact form, and chat. The website remains the primary driver of lead generation through all of TWS’s marketing channels. 

The Results

This collaborative approach has delivered measurable success. Today, The Carolina Law Group’s website drives over 300 trackable leads every month, demonstrating its effectiveness in connecting with potential clients in a crowded legal market. By blending strong design with strategic updates and focusing on user experience, TWG has helped CLG turn their website into a powerful tool for growth and client acquisition.